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Marketing resource management: What it is, benefits, and best tools

The growing field of marketing resource management is transforming the way marketing departments and marketing firms organize their assets, structure their work, and allocate resources. This important discipline is still in flux and can mean different things to different audiences — and vendors. In this guide, we’ll define marketing resource management in a way that makes sense for creative agencies and marketing teams.

5 Best Ways to Reduce and Manage Overtime for Employees

The consistent productivity level of the workers is essential for enhancing business performance. The tasks sometimes require more hours to complete, and because of that, the workers are often required to extend their shifts by several hours. It is necessary for business owners and managers to handle overtime wisely – to keep the processes running smoothly at pre-set manpower costs and, at the same time, avoid employee burnout.

August Update: Improved Cost Tracking Scoro

Accurately tracking your costs helps you determine what’s eating away at your profit margin. With this update, we are introducing the much-anticipated retrospective cost linking option, so you can track and manage project-related costs at the most granular level. In addition, we’ve improved Scoro’s export options and polished up a few things on the task management side.

How to Give Constructive Feedback

Everyone, at some point, learns the importance of constructive feedback or criticism when they need to give it to someone at work. Whether a colleague deleted that spreadsheet you worked on for three weeks or a co-worker always speaks over you in Zoom meetings, the day of reckoning will arrive. Are you ready? Do you know how to approach a sticky situation with grace?

How To Leverage Software to Improve Customer Service Efficiency

In the modern world of B2B, all organizations now have to be hyper-focused on service. And not just within the customer service teams, but right across the entire fabric of the organization. Good customer service across the board is an organization’s key to customer retention and expansion.

What Does Customer-Centricity Even Mean?

Like people, a lot of businesses like to think that by saying that they have certain traits, then they automatically have those certain traits. Take being customer-centric, for example. Just because a business declares that they are customer-centric and therefore always put their customers first, does that make it true? Not so much, no.

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How to Choose a Microsoft Teams Monitoring Solution

When end-users constantly complain about bad network quality or poor audio video conference experience, you know it's time to shop for a Team's monitoring tool. And your Teams monitoring solution needs to be proactive, provide insight into hybrid work environments, and support real-time diagnosis of network issues for your end-users no matter where they work from. Business leaders rely more than ever on technology teams to deliver a successful company ROI. But problems with complex Teams deployment and unsatisfied workers can lead to increased costs and lower productivity.

Top 7 Marketing Tech Trends Every Company Must Follow

You must have sent customized emails, made appealing UI/UX, or offered prizes and discounts to draw users’ attention. The user experience might have been made more engaging by gamification or offered an infinite number of options for users to use. And there are many other things you do that you believe will help you make more sales and bring in more money. Right? But what ultimately evolves?

Distributed Company: Benefits, Examples

Distributed companies are no longer unique entities in the global work scene. Since the COVID-19 pandemic, they’re slowly becoming the norm for budding companies and business ventures — even public sector organizations! And it’s not just about being trendy. A distributed work setup offers amazing benefits, including access to global talent and reduced operational costs. So, it’s likely that distributed setups will be the future of work.